Digital Marketing

Digital/Internet Marketing

Hello guys, this is Himanshu Sharma and here we have a brief discussion about Digital Marketing. Before going into brief concept firstly we need to know about Marketing, but before this let's have a look what is Market?

Market:-

According to traditional view market is a particular place where the buyer and the seller get together and make deals regarding sale or purchase.

According to modern view, market refers to a group of the real and potential buyer of products and services.

What is Marketing?

The answer is simple Marketing is the sum total of all those activities which moves goods and services from the producers to consumers.

These activities include:-

1. Gathering  and analyzing market information.
2. Market planning.
3. Product designing and Development.
4. Standardisation and grading
5. Packaging and labeling.
6. Branding etc.

Basically there are two types of Marketing:-

Traditional Marketing:

Use of Posters, newspapers, banners, pamphlet the local announcements etc.

Digital Marketing:-

Digital /Internet marketing as the name defines Digital, is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers, mobile phones and other digital platform to promote product and services.

There are 9 types of  Marketing:-

1. Content Marketing
2. Search engine optimization (SEO)
3. Search engine marketing (SEM)
4. Social Media Marketing (SMM)
5. Pay-Per-Click Advertising (PPC)
6. Affiliated Marketing
7. E-mail Marketing
8. Instant Messaging Marketing
9. Youtube Marketing

We'll discuss all of these one by one in detail:-

Like our Facebook Page

Follow us on Instagram

LIKE AND SHARE!